When we ‘Marketing Professionals’ meet with a new customer and we get to the point of asking them what do they expect of the marketing strategy/campaign? And nine times out of ten they will respond with more customers which is really saying more sales.
Not unreasonable they all ask for it in one way or another.
So you spend a week or so coming up with great ideas and a solid plan of action to get new customers for your new client and let’s just say for this article they want at least 10-20 new inquiries per week. — They are over the moon with what you proposed and give you the green light to crack on.
Do you EVER ask the client if they can handle the potential new business or even how are they going to deal with it? Because I’d guess 99% of you don’t. Simply because you aren’t thinking about the client’s future, you are only looking at the short term.
THIS IS A MASSIVE PROBLEM! IT CAN EVEN DAMAGE THE BRAND GOING FORWARD, WHY?
If your client can not handle all the new leads coming in, then these potential new customers are going to get pissed and fast – and what does bad news do, it travels fast! Thus leading to them getting a bad name for customer service and NOT being good at what they do.
So, can you handle the outcome? Or does the client need to put procedures in place to handle the potential new customers and that they are all engaged with correctly – rather than LOST because they don’t have the capacity to handle it!
We believe in great customer relationships to create the best creative solutions.
#thoughtful #handletheoutcome #customerfocused #aberdeen #aberdeenshire